AVR specializes in processing various types of residual waste that are converted into energy and raw materials for households and companies. AVR wants to create a cleaner world in which nothing remains unused, working every day on positive changes, taking a level-headed view and offering practical solutions.

The new Corporate identity that was introduced in 2016 fits in seamlessly with AVR’s aims.

As part of that new Corporate identity, Blomsma Signs & Safety has modified various existing signs that contain Corporate identity elements and placed them at various locations. At the same time, ISO-7010 symbols have been applied where there was overlap with safety symbols, taking a good look at how up-to-date and visible each sign was.

The experience in Corporate identity signage projects within the Blomsma Group meant that various subsidiary projects could be tackled such as placing flagpoles, window lettering and vehicle lettering.

A fully prepared draft plan and communications approach involving both AVR and the design agency ensured that a uniform and clear look was created, both for the safety signage and the decorative elements.

All elements were made using 3M™ materials and produced according to the 3M™ Matched Component System™ (MCS™). This guarantees a fresh look that will last for years.